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Wingstop Files Trademark for "National Chicken Tender Day"

1. Wingstop applied to register National Chicken Tender Day. 2. The brand emphasizes premium quality with hand-sauced tenders. 3. Celebration includes discounts and social media engagement. 4. Wingstop aims to become a Top 10 Global Restaurant Brand. 5. Recent growth includes 21 years of same-store sales increases.

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FAQ

Why Bullish?

The registration of a dedicated Chicken Tender Day may enhance customer engagement, similar to successful marketing campaigns in the food industry, driving sales and brand loyalty.

How important is it?

The initiative demonstrates Wingstop's focus on brand identity and competitive differentiation, likely resulting in positive market performance.

Why Short Term?

The buzz from the upcoming celebration and marketing campaigns may lead to immediate increased sales and brand visibility.

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DPZPZZAYUM
, /PRNewswire/ -- The Flavor Experts at Wingstop (NASDAQ: WING) filed an application to register National Chicken Tender Day. The move sets out to make official what fans already know: Wingstop's crispy tenders don't just compete – they dominate.But what really hits different about Wingstop's crispy tenders in a crowd of bland fingers and strips? Wingstop filed an application to register National Chicken Tender Day. Tenderloin – one of the most premium and craveable parts of the chicken. There's no hiding it – Wingstop is naming it. Flavor – not just one, but 12. Tenders that are hand sauced-and-tossed, whether it's the iconic Lemon Pepper, fan-favorite Hot Honey Rub or sweet heat of Mango Habanero. More than a sauce – flavor in every bite, not just on the side. But let's be real – no one is skipping the housemade ranch for dipping. "Some say that chicken fingers, strips and tenders are the same, but Wingstop isn't buying it," said Wingstop's Chief Revenue Officer, Mark Christenson. "We use premium tenderloin in our chicken tenders – the 'filet mignon of chicken' – and hand sauce-and-toss in 12 bold flavors. By filing a trademark application to register 'National Chicken Tender Day,' Wingstop is giving the finger to fingers and staking our claim on our distinctive crispy tenders that fans crave."While July 27 marks Wingstop's day of celebration, bold flavor and iconic value don't stop there. Wingstop is celebrating its tenders all weekend long and encourages fans to get in on the action by tagging @Wingstop and including #WingstopCrispyTenders when sharing on social. Fans can order the 6-piece Crispy Tender Meal for 2 – with two flavors, two sides and two dips – on Wingstop.com or the Wingstop app to celebrate their way this weekend.About WingstopFounded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,650 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.Media ContactMaddie Lupori[email protected]SOURCE Wingstop Restaurants Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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