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Wingstop's New Crispy Tenders Are Changing The Flavor Game, With 1M Free Tenders Up For Grabs

1. Wingstop launches new crispy chicken tenders nationwide. Bold flavors spotlight key differentiation. 2. Twelve hand-sauced flavor variations aim to outdo bland competitors. The innovation promises enhanced taste. 3. A million free tenders giveaway boosts brand visibility. It could drive substantial immediate foot traffic. 4. Competitive meal combos at attractive prices aim to elevate consumer demand. The promotion supports overall growth.

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FAQ

Why Bullish?

The product innovation combined with an aggressive promotion is likely to boost short-term sales. Past QSR launches, like when a similar chain introduced a signature item, resulted in immediate positive sentiment and rally.

How important is it?

The combination of a new product launch, attractive pricing, and a massive giveaway aligns well with increased same-store sales growth. Such initiatives typically enhance brand perception and drive short-term stock appreciation.

Why Short Term?

The nationwide rollout and giveaway are set to drive near-term revenue growth and consumer attention. Immediate impact is expected from heightened promotional activity.

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, /PRNewswire/ -- Wingstop (NASDAQ: WING) is changing the flavor game with new, crispier chicken tenders, now available nationwide. Tender fans can say goodbye to bland, basic chicken tenders and get their hands on Wingstop's crispy tenders, hand sauced-and-tossed in one of Wingstop's 12 bold flavors, paired with the brand's iconic ranch dip for the ultimate flavor experience. Tender fans can now say goodbye to bland, basic chicken tenders and get their hands on Wingstop’s crispy tenders, hand sauced-and-tossed in one of Wingstop’s 12 bold flavors. Wingstop is changing the flavor game with new, crispier chicken tenders, now available nationwide. Unlike the plain chicken tenders and strips across the market, Wingstop's new crispy tenders serve as a vehicle for the brand's craft-made sauces – fan-favorite Hot Honey Rub, tried-and-true OG Hot and legendary Lemon Pepper, to name a few. Bringing the flavor in a big way, Wingstop is giving away 1 million tenders for free at Wingstop.com/MillionTenderGiveaway. "Chicken tenders are everywhere, but let's be honest, no one can do flavor like Wingstop," said Wingstop's Chief Revenue Officer, Mark Christenson. "Our new crispy tenders are hand sauced-and-tossed in our bold flavors, satisfying the cravings of our loyal fans and bringing new guests into Wingstop to experience flavor – our key differentiator." Knowing fans are craving quality and value, Wingstop's 3-piece tender combo is only $9.99, complete with seasoned fries, a drink and ranch that's made in house, each morning. For bigger cravings and groups, the new Flavor Feast bundle comes with 16 boneless wings and 6 crispy tenders, large fries and three dips for $23.99.Fans can visit Wingstop.com or the Wingstop app to order for carryout or delivery. *Go to Wingstop.com/MillionTenderGiveaway for more information. The full terms and conditions are available at WingstopMillionTenderGiveaway.com/Terms-And-Conditions.About WingstopFounded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,550 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count.A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand's environmental, social and governance platform as Wingstop seeks to provide value to all guests.In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.Media ContactMaddie Lupori[email protected]SOURCE Wingstop Restaurants Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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