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Wingstop Supports the American Red Cross to Help Communities Affected by 2025 California Wildfires

1. Wingstop matches donations for wildfire relief up to $500k through Feb. 15. 2. Partnership with American Red Cross aims to support impacted communities. 3. Free meals offered to first responders during the wildfire crisis. 4. Fiscal 2023 saw a 27.1% increase in Wingstop's system-wide sales. 5. Wingstop ranked highly in industry accolades, enhancing brand perception.

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FAQ

Why Bullish?

Community support can improve brand loyalty and sales performance, boosting investor sentiment.

How important is it?

Support initiatives can improve company reputation, directly influencing consumer and investor perception.

Why Short Term?

Immediate relief efforts may increase customer engagement and sales in the near term.

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Contributions from guests that participate in the Round-Up campaign will be matched, dollar for dollar up to $500k through Feb. 15 by Wingstop Inc. , /PRNewswire/ -- Wingstop Inc. (NASDAQ: WING) announced today an expansion of its ongoing efforts to assist people and communities impacted by the wildfires in Southern California. Through a partnership with the American Red Cross, Wingstop is making it easier for guests to support wildfire relief efforts. When ordering through Wingstop.com or the Wingstop mobile app, customers can round up to the nearest dollar at checkout to benefit the Red Cross. Over the next month, 100% of contributions made through our round up program will be donated to the Red Cross. "It has been tragic to see the devastation impacting California residents affected by wildfires, especially in Los Angeles County. At Wingstop, we are committed to helping those in need. Disasters like these can devastate entire communities, making it essential for those with resources to step in and provide assistance. These wildfires are among the most destructive in California's history, and timely relief is crucial for those affected," said Wingstop CEO and President, Michael Skipworth. "We are truly grateful to the first responders who are working heroically and tirelessly to protect our communities. As a company that deeply values relationships, we are dedicated to supporting the Southern California community in meaningful ways as they work to rebuild. This commitment is the foundation of our partnership with the Red Cross over the next month as the fires continue to impact people throughout the region." In addition to raising funds through the round-up program, Wingstop will continue to offer free meals to first responders when they show their badge at the register, take food to local fire stations and medical facilities to help feed first responders, law enforcement and emergency personnel on site. About Wingstop Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,450 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips. In fiscal year 2023, Wingstop's system-wide sales increased 27.1% to approximately $3.5 billion, marking the 20th consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count of 2,458 as of September 28, 2024. A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand's environmental, social and governance platform as Wingstop seeks to provide value to all guests. In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.  For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release. Media ContactBrandon Boone[email protected] SOURCE Wingstop Restaurants Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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