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Wintrust Names New Leader for Brand, Engagement, and Impact

1. Amy Yuhn appointed Executive VP for Brand, Engagement, and Impact. 2. Yuhn aims to enhance marketing and community outreach. 3. Her experience includes 15 years at CIBC in marketing roles. 4. Wintrust boasts $64.9 billion in assets and 200+ locations. 5. Focus on community engagement is Wintrust’s key differentiator.

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FAQ

Why Bullish?

Amy Yuhn's hiring may boost brand perception, leading to increased customer loyalty and growth.

How important is it?

Leadership changes often lead to strategic shifts that can influence market performance.

Why Long Term?

Brand and community engagement improvements will build over time, enhancing Wintrust's market position.

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March 27, 2025 16:05 ET  | Source: Wintrust Financial Corporation ROSEMONT, Ill., March 27, 2025 (GLOBE NEWSWIRE) -- Wintrust Financial Corporation (Nasdaq: WTFC) today announced Amy Yuhn has been named Executive Vice President for Brand, Engagement, and Impact, a new position that will oversee marketing, corporate communications, and community impact for the company. “We are pleased to welcome Amy to Wintrust,” said Tim Crane, President and Chief Executive Officer, Wintrust. “Under Amy’s leadership, we will continue to build our brand, enhance internal and external engagement, and support our community outreach to further our mission to serve our clients, strengthen our communities, and grow our businesses.” Yuhn joined Wintrust from CIBC, where she spent 15 years as Chief Marketing Officer and Head of Corporate Communications for CIBC U.S. (formerly The PrivateBank) before most recently serving as Head of CIBC’s U.S. Personal and Community Development Banking Group. She began her career as a journalist with The Associated Press and Reuters and then joined the Corporate Communications team at Harris Bank (now BMO) before moving to The PrivateBank to build its corporate communications and marketing programs. “Wintrust is a well-respected company whose focus on client relationships and community engagement is a real differentiator,” Yuhn said. “I look forward to working with the team across Wintrust to show that our different approach drives better results for our clients, our employees, our communities, and our shareholders.” Yuhn earned her bachelor’s degree in journalism from Michigan State University and her master’s degree in organizational communication at Northwestern University. She serves on the board of the Women’s Business Development Center, where she is chair of the Fundraising Committee. About WintrustWintrust is a financial holding company with $64.9 billion in assets whose common stock is traded on the NASDAQ Global Select Market. Guided by its “Different Approach, Better Results®” philosophy, Wintrust offers the sophisticated resources of a large bank while providing a community banking experience to each customer. Wintrust operates more than 200 retail banking locations through 16 community bank subsidiaries in the greater Chicago, southern Wisconsin, west Michigan, northwest Indiana, and southwest Florida market areas. In addition, Wintrust operates various non-bank business units, providing residential mortgage origination, wealth management, commercial and life insurance premium financing, short-term accounts receivable financing/outsourced administrative services to the temporary staffing services industry, and qualified intermediary services for tax-deferred exchanges. For more information, please visit wintrust.com. FOR MORE INFORMATION CONTACT:Timothy S. Crane, President & Chief Executive OfficerDavid A. Dykstra, Vice Chairman & Chief Operating Officer(847) 939-9000Website address: www.wintrust.com

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