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Wolverine Launches Best Boots in 142-Year History with Wolverine Infinity System™

1. Wolverine unveils its best boots in 142 years. 2. Boots feature Wolverine Infinity System for enhanced comfort. 3. Tests show significant energy return and impact absorption improvements. 4. Priced starting at $174.95, available nationwide now. 5. Wolverine committed over $2 million to support skilled trades.

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Why Bullish?

The introduction of a high-performance boot may drive sales and consumer interest, akin to previous successful launches in athletic footwear which led to stock price increases.

How important is it?

The launch of innovative technology can significantly influence consumer behavior and brand perception, increasing market demand.

Why Short Term?

The immediate availability of the new product presents new sales opportunities, with potential short-term gains from enthusiast responses and market penetration.

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Game-changing performance comfort system designed to maximize energy return and impact absorption, /PRNewswire/ -- When it comes to comfortable footwear, few need it more than America's blue-collar workforce, and today Wolverine®, America's leading work boot brand, introduced what it calls the best boots they've made in their 142 year history, powered by the new Wolverine Infinity System™ comfort system. The boots combine three layers of Wolverine's top technologies and features into one powerful platform designed to help reduce the toll of the workday on workers' bodies throughout long shifts. Wolverine Launches Best Boots in 142-Year History with Wolverine Infinity System "We've seen performance footwear innovations in sports evolve over the years; from high performance running midsoles to recovery footbeds, they've transformed how athletes perform and prepare. Now we're bringing those innovations to the jobsite," said Mike Maloney, Chief Product Officer for Wolverine. "We spent years developing and testing to create the Wolverine Infinity System, which will be the best technology to ever be offered to the trades."  Tested in the Saucony Human Performance & Innovation Lab (a sister brand to Wolverine), the Alpha featuring Wolverine Infinity System demonstrated a 234% increase in energy return in the heel, 121% in the forefoot and 142% more impact absorption than the current category leading product, according to company data. "These boots are designed to enhance overall comfort and performance," said Cory Hofmann, Senior Performance Engineer for Saucony. "Our results demonstrate that the patented Wolverine Infinity System moves these products far closer to athletic performance footwear in many of our mechanical testing metrics."Integrated into modern, jobsite-ready silhouettes like the Alpha and the Rancher, the Wolverine Infinity System™ combines three of Wolverine's top technologies: the Wolverine Infinity Frame™, the EnergyBound™ midsole and the DuraShocks® outsole, as well as Wolverine's HyperRest™ performance comfort footbed. Wolverine Infinity Frame™ cradles the foot, giving you stability and comfort. EnergyBound™ midsole's foam pads deliver more than 2x the energy return of the leading work boot. DuraShocks® outsoles absorb 2x more impact in the heel compared to the leading work boot.  The boots are available now in both soft- and safety-toe models at retailers nationwide and on wolverine.com with prices starting at $174.95.ABOUT WOLVERINEWolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)SOURCE Wolverine WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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