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Wolverine Launches First Boot in New Assortment of USA-Built Boots with Workshop Wedge

1. Wolverine launched the Workshop Wedge, first in USA-built boot series. 2. Commitment to American manufacturing aligns with consumer demand amid economic changes. 3. The boot retails for $249.95 and is now available for purchase online. 4. Workshop Wedge designed for durability, comfort, and American craftsmanship. 5. Future plans include more USA-built styles in Wolverine's product portfolio.

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Why Bullish?

Wolverine's investment in American-made products can enhance brand loyalty and sales, reminiscent of successful U.S. manufacturing revivals by brands like New Balance.

How important is it?

This development aligns with growing consumer preference for domestically manufactured goods, potentially driving sales and enhancing brand equity.

Why Long Term?

The commitment to American manufacturing suggests sustained growth potential as consumer preferences may shift towards local production over time.

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, /PRNewswire/ -- Wolverine®, America's leading work boot brand, is announcing a new commitment to American manufacturing with the launch of the Workshop Wedge - the first boot in what is anticipated to be a multiyear assortment of boots designed and built in America. Wolverine Launches First Boot in New Assortment of USA-Built Boots with Workshop Wedge "We've led the work boot category for more than 140 years, in part, due to our ability to innovate and adapt our products to our consumers' wants and needs," said Mike Maloney, Chief Product Officer for Wolverine World Wide's Work Group. "We've heard our customers loud and clear and know that American-built boots matter to them, particularly in today's economic climate. Finding the right domestic manufacturing partner that meets our standards for performance work boots is a pivotal step for us in bridging this gap." The Workshop Wedge is the first boot that Wolverine will be manufacturing out of Texas, using both domestic and globally sourced materials. In addition to the USA-built Workshop Wedge, the brand's iconic franchise - The 1000 Mile Collection - is handcrafted in Arkansas. Several other brands in Wolverine World Wide Inc.'s work group portfolio plan to add USA-built styles in the coming years, as well. Crafted to provide durability, comfort, and timeless All-American style, the Workshop Wedge is made for long hours spent tinkering and toiling in a place sacred to all craftsmen – the workshop. The boot features time-tested Goodyear Welt construction that can be re-soled again and again, providing toughness consumers trust, as well as a PU wedge sole for sturdiness and cushioning. Retailing for $249.95, the boot is available now exclusively at Wolverine.com.To purchase and learn more, visit www.wolverine.com.ABOUT WOLVERINEWolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)SOURCE Wolverine WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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