1. Wolverine launches limited-edition Maker Wedge Boot with University of Michigan. 2. Boot celebrates skilled trades and blue-collar grit for fans and workers. 3. Partnership includes NIL deals with players Rod Moore and Jordan Marshall. 4. Boot available for $169.95, enhancing Wolverine's brand visibility. 5. Wolverine aims to support skilled trades through charitable contributions.
The collaboration can significantly enhance brand visibility and sales. Past limited editions have driven consumer interest and boosted short-term revenues.
The partnership and product launch align with Wolverine's branding efforts, appealing to both fans and skilled tradespeople.
The product launch coincides with the tailgate season, likely generating immediate interest. Seasonal promotional spikes often lead to short-term sales boosts.
America's leading work boot brand celebrates skill and grit with new wedge boot alongside two University of Michigan football players
ROCKFORD, Mich., Sept. 25, 2025 /PRNewswire/ -- America's leading work boot brand, is launching a limited-edition boot with America's winningest college football brand. Wolverine® is partnering with the University of Michigan for the new Wolverine x Valiant University of Michigan Maker Wedge Boot. Bringing together the skill it takes to specialize in your field and the blue-collar grit required to perform at the top of your game, this boot is for Wolverine fans everywhere – from the jobsite to the tailgate. Wolverine is also partnering with two University of Michigan skill position football players in an NIL deal – Rod Moore, Defensive Back, and Jordan Marshall, Running Back – for the launch.
"We make boots for skilled tradesmen and women who perform at the top of their field – those who specialize in detail and accuracy, just like so many on the football field," said Scott Schoessel, Chief Marketing Officer for Wolverine Boots. "Partnering with Rod and Jordan – two players who epitomize skill and grit – to release this new boot is an honor for us."
With classic styling and Maize & Blue Collar details, this boot will take you everywhere you need to go, whether honing your craft or cheering on your favorite team.
The Wolverine x Valiant University of Michigan Maker Wedge Boot is available for purchase for $169.95 on wolverine.com.
ABOUT WOLVERINE
Wolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)
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SOURCE Wolverine