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WONDER EXPANDS ICONIC BRAND WITH NEW LINE OF SWEET TREATS

1. Wonder introduces snack cakes, expanding beyond traditional bread products. 2. New treats aim to provide nostalgic experiences for consumers. 3. Packaged attractively to stand out in grocery stores nationwide. 4. Flowers Foods, with $5.1 billion sales in 2024, produces these products. 5. The launch reflects a strategic shift for the iconic Wonder brand.

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Why Bullish?

The introduction of new products can boost sales and enhance brand image. Historical examples show expanded product lines lead to increased revenue for established brands.

How important is it?

The launch could significantly impact FLO's market position and financial performance. Successful new products often correlate with increased investor confidence.

Why Short Term?

Immediate consumer interest may translate into sales in the short term. Similar product launches historically result in quick boosts to top-line revenue.

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Over 100-Year-Old Brand Introduces a Deliciously Nostalgic Take on Classic Treats THOMASVILLE, Ga., March 17, 2025 /PRNewswire/ -- Wonder®, a household name for over a century, is making a sweet splash in the snack world with the launch of its first line of snack cakes. This exciting expansion marks a new chapter for the beloved brand, offering consumers a fresh take on classic indulgences with the same soft, fluffy texture and delicious taste they've come to expect from Wonder. "For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories," said Ashley Hornsby, director of brand management. "With the launch of our new treats, we're excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle." The new line of treats features a variety of crowd-pleasing favorites perfect for lunchboxes, afternoon pick me-ups, and sweet cravings: The new treats from Wonder feature fresh packaging with a sleek yet playful design, ensuring they stand out on shelves while staying true to the brand's classic identity. Available now at select grocery stores nationwide, this line of sweet treats brings a new way to enjoy the classic taste of Wonder. About Wonder Bread: Founded in 1921 in Indianapolis, Wonder Bread is named for the feeling that founder Elmer Cline experienced when watching a hot air balloon race. A century later, the brand is credited with the popularization of sliced bread and remains an iconic brand at barbeques, on store shelves, at picnics, and in lunchboxes across the nation. Learn more at www.wonderbread.com. About Flowers Foods: Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2024 sales of $5.1 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Dave's Killer Bread, Simple Mills, Canyon Bakehouse, Wonder, and Tastykake. Learn more at www.flowersfoods.com. FOR MORE MEDIA INFORMATION:      The Zimmerman Agency[email protected] SOURCE Wonder

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