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World Cup ticket presale: What to know about dynamic pricing, lotteries and sale dates

1. Tickets for the 2026 FIFA World Cup are now on presale. 2. FIFA adopts dynamic pricing for the first time, affecting ticket costs. 3. Dynamic pricing may lead to significant price fluctuations, as seen in previous events. 4. Juventus participated in the recent FIFA Club World Cup with notable ticket price changes. 5. Demand uncertainty could influence ticket pricing strategy and fan purchasing behavior.

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FAQ

Why Neutral?

Dynamic pricing might stabilize demand, but its volatility could create uncertainty.

How important is it?

Dynamic pricing models could affect Juventus' fan events and merchandise sales around the World Cup.

Why Short Term?

Immediate ticket sales strategies will shift as the World Cup approaches; however, long-term effects are less clear.

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