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Xponential Fitness, Inc. Announces Divestiture of CycleBar and Rumble Brands

1. XPOF completed the divestiture of CycleBar and Rumble brands. 2. Focus will be on brands that enhance profitability.

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Why Bullish?

The divestiture aligns with XPOF's strategy to streamline focus on profitable brands. Historical examples show consolidation often leads to enhanced operational efficiency and profit margins.

How important is it?

The divestiture signals a strategic pivot, likely benefiting XPOF's financials and market perception.

Why Long Term?

Focusing on profitable brands positions XPOF for sustained growth and profitability over time, similar to industry peers who trimmed underperforming units.

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IRVINE, Calif.--(BUSINESS WIRE)--Xponential Fitness, Inc. (NYSE: XPOF) (the “Company” or “Xponential Fitness”), one of the leading global franchisors of boutique health and wellness brands, today announced that it has completed the divestiture of CycleBar and Rumble to Extraordinary Brands, LLC. “Divesting CycleBar and Rumble is consistent with what we emphasized during our Investor Day in New York: We will focus our time and capital on the brands that drive profitability both today and also in.

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