1. XWELL opens a new wellness location in Penn Station, NYC. 2. Store targets over 600,000 daily commuters for self-care services. 3. The move expands XWELL's brand beyond airport terminals. 4. This location offers quick wellness treatments without appointments. 5. XWELL aims to normalize self-care for everyday routines.
FAQ
Why Bullish?
The strategic expansion into a high-traffic location can significantly increase customer volume, akin to successful openings in busy environments historically boosting performance.
How important is it?
The opening in a strategic location aligns with growing market demand for accessible wellness solutions, likely appealing to millennials and urban professionals.
Why Long Term?
As the brand builds recognition in urban areas, consistent consumer engagement can lead to sustained revenue growth, similar to other wellness brands thriving in metropolitan locales.
XWELL Opens New Wellness Location in New York City's Pennsylvania Station
NEW YORK, Dec. 18, 2025 (GLOBE NEWSWIRE) -- XWELL (Nasdaq: XWEL), a prominent provider of wellness solutions for individuals on the go, has announced the grand opening of its latest location inside Pennsylvania Station in New York City. This development marks a significant extension of the brand's reach beyond airport terminals into bustling urban environments.
Strategic Expansion into a High-Traffic Location
According to Ezra Ernst, CEO of XWELL, “Our entry into Penn Station marks a natural next step for XWELL as we continue evolving to meet people where they are. Wellness shouldn’t be reserved for special occasions or hard-to-reach destinations. With this location, we’re embedding accessible self-care into one of the busiest places in America—bringing calm, relief, and recharge to everyday routines.”
A Wellness Hub in a Major Transportation Center
The new XWELL location in Pennsylvania Station faces a daily footfall of over 600,000 commuters, making it an ideal setting for wellness offerings. The facility provides a selection of quick and effective treatments specifically designed for individuals with hectic schedules. Visitors can access popular services, such as the Zero Gravity Chair massage, or explore a curated assortment of wellness products in a tranquil retail atmosphere.
Normalizing Self-Care Access
In today’s fast-paced lifestyle, prioritizing self-care is often a challenge. XWELL’s presence at Penn Station aims to normalize wellness routines, making them as habitual as morning coffee runs. This initiative is part of XWELL's broader mission to create a modern network of wellness destinations tailored for a dynamic lifestyle.
Recent Milestones and Future Outlook
Following this opening, XWELL has also launched a series of brick-and-mortar locations across Florida and rebranded its facility at JFK Airport earlier this year. These efforts signify the company’s commitment to establishing a connected network of wellness destinations that cater to modern life on the go.
About XWELL, Inc.
XWELL, Inc. (Nasdaq: XWEL) is redefining the wellness landscape. Through its various brands, including XpresSpa®, Naples Wax Center®, XpresCheck®, and HyperPointe™, XWELL is dedicated to making self-care both accessible and enjoyable. With locations in airports and metropolitan areas around the globe, XWELL is committed to supporting individuals in feeling their best, regardless of where life's journey takes them.
Forward-Looking Statements
This announcement may contain "forward-looking" statements as defined by the Private Securities Litigation Reform Act of 1995 and other relevant laws. These statements are based on current expectations and projections about future events and actual results may differ materially. Factors that could affect outcomes include various risks described in the company’s filings with the Securities and Exchange Commission, such as the Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. XWELL does not commit to updating any forward-looking statements to reflect future circumstances.