Yatsen Announces Fourth Quarter and Full Year 2024 Financial Results
1. Q4 net revenues rose 7.1% to RMB1.15B, driven by strong Color Cosmetics results. 2. Full year revenue fell 0.6%, but gross margins improved from 73.6% to 77.1%. 3. Net loss declined by 23.4% in Q4, and non-GAAP income turned positive. 4. Q1 2025 guidance forecasts 2%-12% revenue growth, indicating strategic progress. 5. Cost optimization and brand recovery signal a focused transformation amid challenges.