YouTube's first exclusive NFL broadcast attracts over 17M viewers

1. YouTube's NFL game broadcast reached 17.3 million viewers globally. 2. Viewership includes 16.2 million in the U.S., 1.1 million internationally. 3. The event aims to boost ad revenue through its NFL partnership. 4. YouTube's numbers lag behind Netflix's 24 million viewers for a related game. 5. Mixed reactions on Creator involvement highlight viewer expectations.