StockNews.AI
UTZ
StockNews.AI
166 days

Zapp's® Brings Bold Flavor to New Orleans for Carnival Season

1. Zapp's launched new Big Cheezy Pretzel Stix for Mardi Gras. 2. The product enhances the brand's flavor portfolio.

2m saved
Insight
Article

FAQ

Why Neutral?

While Zapp's new product could attract customers, the overall snack market is competitive. Past launches have occasionally boosted sales marginally without significant stock price impact.

How important is it?

The introduction of new flavors generates interest but does not drastically change market dynamics for UTZ.

Why Short Term?

The Mardi Gras season will create a short-lived boost in sales, but is unlikely to provide long-term growth.

Related Companies

UTZFrito-LaySnack Brands
HANOVER, Pa.--(BUSINESS WIRE)-- #ZAPPSPRETZELS--Zapp's, a bold, daringly different brand of chips and pretzels inspired by the flavors of New Orleans, is celebrating the Mardi Gras season with the launch of its new Big Cheezy Sinfully-Seasoned® Pretzel Stix, adding extra flavor to the city's already electric atmosphere. Big Cheezy Pretzel Stix are coated with a blend of cheddar cheese flavor and Cajun seasoning for a flavorful, crunchy pretzel. The new flavor joins Zapp's existing Sinfully-Seasoned Pretzel Stix.

Related News