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Zebra Technologies Expands Symmetry Fulfillment Solution to Increase Productivity with 30% Fewer Robots

1. Zebra introduces Symmetry Fulfillment for enhanced warehouse productivity. 2. AI integration helps reduce costs and improve operational efficiency significantly. 3. Third-party logistics partners will implement the solution by early 2025. 4. 70% of warehouse managers plan to automate operations with AMRs. 5. Zebra's technology targets a 30% reduction in required robots.

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Why Bullish?

Zebra's innovative technology may enhance competitiveness and revenue growth. Similar solutions have positively influenced stock valuations in the automation sector.

How important is it?

The development of a new AI solution suggests future revenue growth potential and market positioning. AI automation is expected to drive significant operational advancements in related industries.

Why Long Term?

The implementation by logistics partners and growing warehouse automation trends indicate sustainable demand. Historical data shows long-term growth following successful technology launches.

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LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA) a global leader in digitizing and automating frontline workflows, today announced the expansion of Zebra Symmetry™ Fulfillment, a comprehensive solution that utilizes the company’s new Zebra Connect Fulfillment autonomous mobile robots (AMRs), wearable technologies, software, and analytics designed to increase productivity and reduce costs in warehouse operations. This AI-powered solution combines the functions of a warehouse execution system (WES) with robot fleet management and powerful analytics. Using the new Zebra Symmetry Connect Fulfillment AMR, the solution enables frontline workers to load and unload orders to and from carts without requiring the AMR to remain permanently attached to each cart. This increases utilization and reduces the number of AMRs required in the fulfillment system. Fueled by Team Intelligence, this solution enables workers – also referred to as pickers – to pick more items in less time by coordinating each picker with a team of robots in a precise, directed workflow. This innovative approach improves throughput and empowers operational decision-making in fulfillment workflows. “The Zebra Symmetry Fulfillment solution is designed to help warehouse operations maximize the benefits of AMR-assisted picking to reduce costs and boost productivity,” said Matthew Wicks, Vice President and General Manager, Robotics Automation, Zebra Technologies. “We are excited to bring intelligent automation to our warehouse customers to help ensure every movement is purposeful, every task is completed with precision, and throughput reaches its peak as this solution helps them optimize their labor and robotics resources.” Team Intelligence improves throughput by routing robots ahead of pickers, so the right AMR is always where it needs to be when a picker arrives. Using detachable carts with increased cubic capacity allows pickers to handle a wider range of product sizes and up to 300% more volume; it also boosts pick density and eliminates AMRs wait times. In addition, the ability to decouple AMRs from carts at key points in the operation such as induction and packout allows AMRs to immediately return to supporting the picking operation without waiting for orders to be unloaded or inducted. All these efficiency improvements result in reducing the total number of robots required by up to 30%. Some of the Zebra customers who are using Zebra Symmetry Fulfillment to increase picking efficiency within their warehouse operations include CTL Global Solutions and Encore Fulfillment. These third-party logistics providers have selected the solution over other companies’ pick-assist fulfillment technology and are deploying it in early 2025. “Having an efficient, cost-effective robotics solution is crucial for our operations,” said Alex O’Dell, Senior Vice President, Integrated Operations, CTL. “We believe the Zebra Symmetry Fulfillment solution will transform our workflows with its innovative AMR technology, which will allow us to achieve optimal efficiency with fewer robots. It will also free up resources and reduce costs, enhancing productivity and increasing profitability.” “Zebra Symmetry Fulfillment with Team Intelligence removes the guesswork by integrating Zebra AMRs with robust, lightweight mobile computers and data-capture devices, enabling a fully directed workflow,” said Kyle Thompson, Co-founder, Encore. “We are eager to fully implement this innovative approach, combining frontline workers and robots in a streamlined partnership to significantly reduce our costs while enhancing throughput, accuracy, and performance.” Powered by AI for sequencing and allocating work, Team Intelligence is designed to improve AMR-assisted picking through intelligently planned order-picking paths. This eliminates the time pickers waste trying to find the right robots and minimizes the time robots spend waiting for pickers to find them. As noted in Zebra’s Warehouse Vision Study, almost 70% of warehouse decision-makers are planning to automate their workflows with the use of collaborative AMRs, and over 88% agree that implementing robotics will help attract and retain skilled workers. KEY TAKEAWAYS Zebra Symmetry Fulfillment utilizes new Zebra Connect Fulfillment AMRs, wearable technologies, software, and analytics to increase productivity and reduce costs in warehouse operations. This AI-powered solution delivers higher productivity with fewer robots, helping warehouse operations managers maximize labor and robotic resources. With Team Intelligence, this solution improves throughput, reduces cost, and enables operational decision-making in fulfillment workflows. Third-party logistics providers, Encore and CTL will fully implement the solution to improve their order fulfillment and frontline productivity. Hear more about each company's plans on Zebra’s latest podcast episodes with Encore and CTL leaders. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) provides the tools to help businesses grow with asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com. ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.

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