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Zig-Zag Launches New Premium Natural Leaf Cigar Line – Zig-Zag Woods

1. Zig-Zag launches premium natural leaf cigars, Zig-Zag Woods. 2. Targeted for convenience stores, aiming for quick turnover. 3. Zig-Zag Woods features slow-burning, bold flavor profiles. 4. 300 million rough-cut cigars sold annually, indicating market strength. 5. Product priced competitively at $1.39 for two cigars.

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FAQ

Why Bullish?

The launch of Zig-Zag Woods aligns with consumer trends towards premium value. Similar past product launches have boosted TPB's sales significantly.

How important is it?

The launch indicates strong growth potential in the premium cigar market, impacting TPB's revenue positively. Increased product offerings may attract a broader customer base.

Why Short Term?

Immediate sales from a new product can quickly reflect in stock prices. Historical launches show immediate boosts in consumer demand and stock performance.

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Slow-Burning, Boldly Flavored, and Value-Priced for High Turnover in Convenience and Smoke Shop Channels July 08, 2025 17:53 ET  | Source: Turning Point Brands Los Angeles, California, July 08, 2025 (GLOBE NEWSWIRE) -- Zig-Zag Launches New Premium Natural Leaf Cigar Line – Zig-Zag Woods Slow-Burning, Boldly Flavored, and Value-Priced for High Turnover in Convenience and Smoke Shop Channels Zig-Zag, a heritage brand trusted by millions, proudly announces the launch of Zig-Zag Woods, a new line of premium natural leaf cigars crafted for today’s adult cigar consumer and strategically designed for convenience stores and smoke shops. With more than 58% of consumers referring to rough-cut cigars as "woods", this launch meets consumer expectations with a name and format that resonates. Zig-Zag Woods features a slow-burning, all-natural leaf wrap filled with premium rough-cut tobacco, delivering a rich and smooth smoking experience. With bold flavor profiles and recognizable Zig-Zag branding, this line is engineered for fast sell-through and high margins. Over 300 million rough-cut cigars are sold annually (MSA), demonstrating the strength of this segment, and Zig-Zag Woods is primed to compete and win. Product Offering: 5 Varieties: NaturalSilk & BerriesSweet AromaticCrème RoyaleVelvet Pre-Priced: $1.39 for 2 cigarsPackaging Configuration: 15 pouches per carton24 cartons per case Whether your customers prefer the boldness of Sweet Aromatic or the smoothness of Velvet, Zig-Zag Woods provides a flavor for every taste. With its competitive price point, premium quality, and shelf-ready format, Zig-Zag Woods is primed to become a top seller in the natural leaf cigar segment. “Customers have been asking for a premium value-added product that moves quickly and satisfies customers. Zig-Zag Woods is our answer,” said Jessica Chesney, SBM of Marketing at Zig-Zag. “We’ve combined quality, flavor variety, and value into a package that’s a win for both consumers and the trade.” Now Shipping Nationwide Zig-Zag Woods are now available for wholesale and retail ordering. For more information, promotional assets, or to place an order, contact Zig-Zag customer service at (800) 331-5962  CustomerService@NationalTobacco.com  or visit TPB Marketplace. About Zig-ZagZig-Zag is a market leader in premium tobacco and smoking accessories, known for its authenticity, innovation, and quality. With a legacy spanning over 140 years, Zig-Zag continues to evolve with consumer trends while delivering reliable products to its retail partners. Zig-Zag is exclusively distributed by Turning Point Brands (NYSE: TPB), a manufacturer, marketer, and distributor of branded consumer products. Zig-Zag Launches New Premium Natural Leaf Cigar Line – Zig-Zag Woods Zig-Zag Launches New Premium Natural Leaf Cigar Line – Zig-Zag Woods Zig-Zag Launches New Premium Natural Leaf Cigar Line – Zig-Zag Woods TPB Marketplace @zigzag_wraps Contact Data Karina Torres Turning Point Brands 9722133060 ktorres@tpbi.com

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