Zillow is fighting back against a push to make real estate listings more exclusive
1. Zillow bans selectively marketed listings on its platform. 2. Listings must be publicly shared within a day to appear on Zillow. 3. The policy aims to combat confusion for buyers in the real estate market. 4. Selective marketing strategies have been criticized for creating a bait-and-switch effect. 5. Zillow emphasizes equitable marketing to all potential buyers.