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Zoned, A GameSquare Company, Launches Fortnite Got Milk - With Dairy MAX

1. GAME's subsidiary Zoned collaborates with Dairy MAX on a new game for Gen Z. 2. The initiative aims to promote milk consumption via Fortnite, targeting a younger audience.

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Why Bullish?

The collaboration with Dairy MAX can enhance GAME's visibility and user engagement. Historical examples show that successful marketing partnerships in gaming have led to increased player bases and revenue.

How important is it?

The collaboration is significant due to its unique target market approach, likely resonating well with Gen Z. Enhanced engagement can lead to increased revenues, potentially boosting stock performance.

Why Short Term?

The marketing campaign's immediate impact may boost GAME's stock due to heightened interest. Previous collaborations in gaming have shown quick spikes in engagement and stock value.

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Dairy MAX's "Diner Tycoon" Is Out Now, Aiming To Put Dairy Back On The Map For Gen Z. FRISCO, TEXAS / ACCESS Newswire / August 6, 2025 / Zoned, A GameSquare Company (NASDAQ:GAME) announced today that Dairy MAX, an organization representing 700 dairy farmers, is out to get the kids to drink good old-fashioned milk again and entering Fortnite to do so.

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