1. Zoom launches 'Zoom Ahead' campaign with Colin Jost and Bowen Yang. 2. Campaign targets simplifying technology, airing during major events like the Super Bowl. 3. Recent data shows Zoom's NPS score is 58, highest in the industry. 4. Zoom recognized in Gartner’s Peer Insights as a Customers’ Choice, enhancing brand reputation. 5. The campaign emphasizes Zoom's evolution into a comprehensive AI-first workplace platform.
FAQ
Why Bullish?
The campaign's prominent placements and positive NPS data could attract new customers and boost revenues, similar to how prior marketing efforts led to increased user adoption in previous years.
How important is it?
The campaign highlights Zoom's competitive positioning and addresses customer needs, likely influencing market perception and potentially boosting stock performance.
Why Short Term?
The immediate visibility from major events can generate quick spikes in user engagement and sales, akin to during previous similar marketing pushes.
Zoom Launches "Zoom Ahead" Campaign to Reinvent Workplace Collaboration
On December 10, 2025, Zoom (NASDAQ: ZM) unveiled its latest brand campaign, "Zoom Ahead," aiming to transform how employees interact with technology in the workplace. Developed in collaboration with Colin Jost’s No Notes Productions, the campaign seeks to humorously address the frustrations of users while promoting Zoom's commitment to effective tech solutions. The campaign is set to premiere on December 31 during the U.S. College Football Playoffs, with subsequent placements during the Super Bowl pre-show on February 8.
Campaign Highlights and Aims
The "Zoom Ahead" campaign features comedian Bowen Yang and humorously captures the essence of users' desires for technology that is reliable and user-friendly. This initiative follows compelling findings from Zoom’s Q3 FY26 Net Promoter Score (NPS), showcasing over 22,000 responses and an industry-leading score of 58. Notably, more than 70% of respondents praised the simplicity of Zoom, while 40% cited reliability, and all direct comparisons preferred Zoom Workplace over competing solutions.
Key placements for the campaign include:
- Debut during the U.S. College Football Playoffs on December 31
- Super Bowl pre-show placement on February 8
- Comprehensive digital and social media activations throughout Spring 2026
Industry Recognition and Customer Satisfaction
Zoom’s commitment to delivering an AI-first platform has not gone unnoticed. Recently, the company was designated a "Customers’ Choice" in the Gartner® Peer Insights™ “Voice of the Customer” report, and it is one of only two companies positioned in both the UCaaS and CCaaS Magic Quadrants.
“The 'I Use Zoom!' spot resonates with audiences because it humorously delivers a truth familiar to everyone: don’t give us bad tools when Zoom makes work easier,” stated Kimberly Storin, Chief Marketing Officer at Zoom. “This campaign marks the first time we’re officially using ‘Zoom’ as a verb in our advertising, underscoring the platform’s deep-rooted presence in our daily lives.”
A New Approach to Workplace Technology
Directed by SNL’s Mike Diva, the campaign's visual content echoes the rebellious spirit of Apple’s iconic 1984 ad while empowering employees to fight against outdated, cumbersome tools. This narrative aligns with Zoom’s evolution from a simple meetings app to a comprehensive, AI-first workplace platform that prioritizes user experience.
According to Storin, “Zoom is no longer just a meetings app; it’s a complete, AI-first workplace platform built for people, not for complexity.” This shift is crucial as businesses increasingly demand robust, secure collaboration tools that support current working methods.
Explore the "Zoom Ahead" Campaign
The portfolio of Zoom includes essential tools for communication, collaboration, productivity, customer experience, and sales & marketing, all designed to facilitate modern work dynamics. To learn more about the "Zoom Ahead" initiative and how it aims to reshape workplace technology, visit www.zoom.com/resources/zoomahead.
About Zoom (ZM)
Founded in 2011, Zoom (NASDAQ: ZM) provides an AI-first, open work platform designed to enhance human connection and facilitate the completion of conversations. Customers ranging from entrepreneurs to global enterprises choose Zoom for its seamless integration across meetings, chats, phone calls, and more. For additional details, please visit zoom.com.
Press Contact
For media inquiries, please contact:
Rebecca Bernhard
Email: rebecca.bernhard@zoom.com