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The acquisition strengthens Yelp's position in a growing segment, similar to past successful acquisitions.
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Yelp plans to acquire RepairPal for $80 million in cash. Advertising revenues in Yelp's Services category rose 11% year-over-year. The acquisition aims to enhance Yelp's position in auto services advertising. Yelp's Services category contributed $90 million in annualized revenue last quarter. RepairPal's expertise will enhance Yelp's offerings in the multi-billion dollar auto sector.
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