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Equifax's strategy could significantly increase revenues if successful. Historically, innovative pricing strategies have boosted market share for companies.
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Equifax offers VantageScore 4.0 at over 50% reduced prices until 2027. The strategy aims to reduce lenders' reliance on FICO scores. Increased mortgage activity could lead to substantial profits for Equifax. This move directly challenges FICO's dominance in the credit scoring market. A successful campaign may enhance Equifax's market share in mortgage scoring.
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