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The significant revenue drop and return to losses suggest declining investor confidence, similar to past downturns in tech stocks facing disruption.
What happened, with direct paths to the underlying reporting
Zhihu's revenue fell 22% year-on-year in Q3 2023. The company slid back into losses after achieving profitability earlier this year. Paid membership revenue dropped 16%, and user engagement significantly declined. AI advancements threaten Zhihu's business model and traditional content platforms. Zhihu's shares fell over 8% post-earnings report, indicating market distrust.
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