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leadership hires tied to strengthening brand and media monetization can gradually lift customer engagement and digital ad revenue; without immediate numbers, the move is positive but not an immediate earnings catalyst.
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Target named Mark Weinstein as chief marketing and guest experience officer, effective immediately, to lead marketing, guest experience, and Target’s retail media network Roundel and marketplace Target+. Weinstein, formerly Hilton's global CMO, will drive consumer insights and culturally relevant brand connections to fuel growth and deepen guest loyalty. The appointment signals a heightened emphasis on brand-building and monetizing digital assets over the coming years.
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