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The new product could elevate Equifax’s data-services revenue via scoring-licensing and usage fees. FHA timing creates a longer-term tailwind, while near-term repull pricing monetizes on-loan file activity; similar data-analytics product launches have produced modest, durable upside when adoption scales.
What happened, with direct paths to the underlying reporting
Equifax introduced Mortgage Score Select, enabling lenders to pull a mortgage file with a chosen score or none and repull within 24 hours for $1. This positions EFX ahead of FHA's 2027 acceptance of VantageScore 4.0 and could expand data usage and score-license revenue as lenders adopt multi-score workflows.
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