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WTWBullishM&Anews

High materiality7/10

AI becomes asset owners' top priority, boosting WTW's advisory relevance

Oct 15, 2026, 8:36 AM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

A credible, joint study highlighting AI as the top priority for asset owners could increase inbound inquiries for WTW's AI strategy and risk analytics services, supporting near-term bookings and potential margin-enhancing advisory work. Similar catalysts have historically preceded upticks in consulting activity for leading analytics firms.

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WTW's Thinking Ahead Institute, with MSCI Institute, finds AI is the top priority for global asset owners, cited by 67%, ahead of inflation and liquidity concerns. The research signals rising demand for AI-enabled risk and investment tools, potentially boosting WTW's advisory and analytics engagements as clients pursue strategic AI guidance.

AI is asset owners' top priority (67%). Study by WTW Thinking Ahead and MSCI.
Inflation adaptation 44%; liquidity pressures 33%; AI leads.
Private markets growth cited by 28%.
WTW positions itself as AI strategy thought leader.
Finding could boost WTW advisory and risk analytics demand.

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