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FOXBullishM&Anews
High materiality9/10

BoA Upgrades FOX on Roku Deal; Target Raised to $85

Oct 16, 2026, 12:57 PM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Analyst upgrade with a substantial price target implies multiple compression of discounting, enhanced growth visibility, and re-rating potential as 2027 close and 2028 EBITDA uplift materialize.

AI summary

What happened, with direct paths to the underlying reporting

Bank of America sees meaningful upside for FOX from its planned Roku acquisition, suggesting it can accelerate streaming growth, boost ads, and achieve significant cost synergies. The firms projects roughly $25.26 billion in 2028 revenue and $5.69 billion in EBITDA, with potential upside beyond $1 billion in a bullish scenario as integration progresses toward a 2027 close.

  • BoA upgrades FOX to Buy; price target raised to $85 due to Roku deal.
  • Deal to close in early 2027; accelerates FOX streaming growth and ad revenue.
  • Combined 2028 forecast: revenue ~$25.26B, EBITDA $5.69B; ~$700M EBITDA uplift potential.
  • NFL cost pressures may ease as renegotiations approach; $400M cost savings target possible.

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