BarkBox CEO apologizes after leaked memo exposes plan to axe ‘politically charged' Pride marketing
BARK's CEO apologized for a leaked message on Pride marketing plans. The company still sells Pride-themed products despite marketing concerns. BARK will donate 100% of Pride product profits to LGBTQIA+ nonprofits this year. Public backlash over the message may impact customer subscriptions. BARK's situation mirrors other companies facing backlash over Pride promotions.
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