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BF-A

Brown-Forman Corporation · NYSE · Consumer Defensive

Price$26.73+0.79% · +$0.21
Market cap12.26BEquity value
P / E17.5Trailing ratio
Volume276.48KLatest session
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BF-ASep 18, 2026+0.79% since signal

Brown-Forman Expands Growth Engine Beyond Whiskey with New Mix and Emerging Markets

Brown-Forman reports a mixed Q1: sales declined 1% to $911 million, but adjusted EPS rose 6% to $0.38, with guidance for roughly flat organic sales in 2027. The key catalysts are rapid expansion of New Mix and international rollout of Jack Daniel’s Tennessee Blackberry, supported by emerging markets, offsetting Canada’s shelf restrictions on whiskey. The company also issued a $500 million, five-year senior note to fund growth, acquisitions, and buybacks.

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BF-ASep 2, 2026+3.24% since signal

Brown-Forman Q1 miss signals softer premium-spirit demand ahead

Brown-Forman reported softer first-quarter sales, missing estimates as inflation-weary consumers cut back on premium spirits. The miss signals near-term earnings and margin pressure if demand stays soft; no forward guidance is provided in the excerpt, leaving investors to assess trajectory and potential implications for the dividend.

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