1. Shenyang launched its 2025-2026 Ice and Snow Carnival series. 2. The event boosts ice-and-snow tourism and winter sports initiatives. 3. Shenyang aims to become a hub for winter sports and related economies. 4. Over 100 teams joined the Snow Football Village Super League. 5. 300+ cultural and sports events planned for the winter season.
FAQ
Why Neutral?
While the event emphasizes winter tourism, CCL's performance hinges on broader travel recovery trends.
How important is it?
The emphasis on tourism could benefit CCL if trends align with travel recovery.
Why Long Term?
The impact on CCL will unfold as winter tourism grows over seasons, not immediately.
Shenyang Launches 2025-2026 Ice and Snow Carnival Series
On December 28, 2025, Shenyang, China, officially commenced its "Winter Snow, Warm Sunshine - Meet in Shenyang" Ice and Snow Carnival Series along with the 3rd Snow Football Village Super League. The opening ceremony took place in Daomeng Town, Shenbei New District, amidst significant local interest and support.
Event Overview and Objectives
The launch marked a pivotal moment for the region, with Lyu Zhicheng, Deputy Secretary of the CPC Shenyang Municipal Committee and Mayor of Shenyang, announcing the event. This initiative aims to bolster ice-and-snow tourism, winter sports, and cultural engagement in preparation for the 15th National Winter Games. With a clear focus on ice-and-snow consumption and related activities, Shenyang is building a full industrial chain that integrates tourism, sports culture, and winter sports equipment.
- Date of Launch: December 28, 2025
- Location: Daomeng Town, Shenbei New District, Shenyang
- Host: Shenyang Municipal People's Government
- Organizers: Various local government bodies and the Shenyang Culture, Sports and Tourism Industry Development Group Co., Ltd.
Activities and Attractions for the Winter Season
This winter's festivities will feature a variety of activities under the theme "Winter Snow, Warm Sunshine - Meet in Shenyang." The city plans to introduce nearly 300 cultural, tourism, sports, and commercial activities, including:
- Snow fun and hot springs
- Theater performances and art exhibitions
- New Year folk customs and celebrations
Shenyang aims to blend tradition with modernity by showcasing six thematic elements: Ice and Snow, Culture, Warmth, Integration, Folk Customs, and Heartwarming Hospitality. This blend promises an engaging experience for both locals and tourists.
Snow Football Village Super League
At the core of this winter celebration is the 3rd Snow Football Village Super League, which integrates diverse elements such as football, winter sports, hot springs, intangible cultural heritage, performances, and marketplaces. The league has already attracted over 100 teams from Shenyang’s districts, nearby cities within the Shenyang Metropolitan Circle, and beyond, establishing a new cultural tourism identity.
Community Engagement and Economic Impact
During the event, esteemed guests had the opportunity to visit the Daomeng Space Ice and Snow Market and the Ice and Snow World. Visitors can enjoy a range of activities, including:
- A 400-meter-long snow slide
- 40 diverse ice-and-snow activities
- Regular fireworks displays
- Local delicacies and warm beverages
This winter carnival is not just an enriching experience for attendees; it also highlights the vitality of Shenyang's ice-and-snow economy, presenting significant growth opportunities and fostering community spirit.
As Shenyang continues to develop its ice-and-snow tourism industry, the integration of sports and cultural activities seeks to create a vibrant seasonal attraction, ultimately positioning the city as a leading destination for winter tourism.