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VTEX
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22 days

71% of Consumers Shop for Groceries Online, But Grocers Must Eliminate Friction to Grow Loyalty

1. VTEX reports 71% of consumers shop online for groceries but face friction. 2. Consumer demand for seamless online grocery shopping presents an opportunity for VTEX.

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FAQ

Why Bullish?

The increasing consumer demand for online grocery shopping could boost VTEX's market position, similar to how demand spikes affected e-commerce platforms during the pandemic.

How important is it?

The survey findings highlight significant market trends that align with VTEX's offerings, indicating strong potential for revenue growth.

Why Long Term?

As consumer habits shift, VTEX can capitalize on lasting changes in grocery shopping behaviors that favor integrated digital solutions.

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NEW YORK--(BUSINESS WIRE)--As online grocery shopping continues to gain traction, U.S. consumers are sending a clear message to grocers: make it easier, smarter, and more connected. A new national survey from VTEX (NYSE: VTEX), composable commerce platform provider, finds that 71% of consumers have shopped online for groceries, with 50% purchasing groceries online at least once a month, but many shoppers are holding back from deeper digital engagement due to persistent friction in the experienc.

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