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Affirm expands work with Google Pay, integrates with autofill on Chrome

1. Affirm expands Google Pay collaboration, enhancing payment options via Chrome autofill. 2. This expansion builds on the existing integration launched in early 2024.

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FAQ

Why Bullish?

Expanding payment options can attract more users and drive transaction volumes, similar to previous integrations by payment platforms that showed growth in user engagement and revenue.

How important is it?

The collaboration directly affects AFRM’s ability to capture new users and drive market penetration, which is significant for its growth trajectory.

Why Long Term?

The collaboration may result in sustained user growth over time, as enhanced features typically lead to increased adoption rates, similar to past tech payment integrations.

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SAN FRANCISCO--(BUSINESS WIRE)--Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced that it is expanding its collaboration with Google Pay and making its flexible, transparent payment options available via autofill on Chrome. This announcement builds on Affirm's launch on Google Pay in early 2024, which enabled eligible consumers to pay over time with Affirm wherever the Google Pay button is accepted. Now, using autofill on Chrome.

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