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Alani Nu® Surpasses $1 Billion in Retail Sales

1. CELH's Alani Nu brand surpassed $1 billion in retail sales. 2. Sales rose 72.4% YoY, driven by brand growth and innovation.

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Why Very Bullish?

The substantial retail sales milestone and growth rate suggest strong market demand and potential for more investment opportunities, particularly in a growing consumer segment. Historical performance has shown that brands hitting the $1 billion mark generally experience a positive price reaction.

How important is it?

The news about significant sales growth is likely to attract investor attention, reinforcing CELH's market position and operational capabilities, thereby significantly influencing its stock price.

Why Short Term?

The immediate positive sales growth can lead to short-term investor optimism, impacting price quickly. Past examples, such as other beverage brands, have seen stock prices rally shortly after such milestones.

Related Companies

BOCA RATON, Fla.--(BUSINESS WIRE)---- $CELH #LiveFit--Celsius Holdings, Inc. (Nasdaq: CELH) today announced that its portfolio brand Alani Nu® surpassed $1 billion in retail sales for the trailing 52-week period ended Apr. 13, 2025, as reported by Circana1. Retail sales increased 72.4% year over year for the same period. This significant milestone has been fueled by accelerated brand growth, strong and unique innovation, and a growing female energy drink consumer segment seeking better-for-you, functional beverag.

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