Amazon drives 25% of US streamer sign-ups as it pushes to own the TV experience
1. Amazon drives 25% of U.S. streamer sign-ups via Prime Video channels. 2. The company aims to become the default entertainment destination over competitors. 3. Rival streamers benefit from joining Prime Video, boosting their own subscriptions. 4. Advertising revenue from Prime Video is projected to exceed $66 billion this year. 5. Amazon faces competition and scrutiny over content spending and platform strategies.