1. Amazon's Prime Day will now last four days, from July 8-11. 2. Last year's event broke records for sales and items sold. 3. New 'Today's Big Deals' introduces frequent discount drops during the event. 4. Prime Big Deal Days continue each October since 2022. 5. AMZN shares are currently down about 1% in premarket trading.
The extended Prime Day and high sales performance can boost consumer spending, improving AMZN's revenue. Previous events have historically shown significant positive impacts on stock prices.
The announcement of a longer Prime Day could significantly influence sales figures, impacting overall financial performance and investor sentiment.
Immediate effects expected during the Prime Day event, but long-term impact is less certain. Previous Prime Days positively impacted stock prices shortly after the events.