Amazon Is This Analyst's 'Best Idea' As E-Commerce Market Share Nears 50%
1. JPMorgan's analyst calls AMZN his 'Best Idea' in e-commerce. 2. AMZN's market share grew to 46.8% in Q2, a 202 basis point increase. 3. Projected e-commerce penetration in the U.S. expected to rise significantly. 4. AMZN's U.S. GMV projected growth of 8% in Q3, 9% in Q4. 5. Analyst forecasts continued dominance amid accelerating sales growth.