Amazon Prime Day 1 Sales Roar To $7.9 Billion, Shoppers Slam Website With Traffic Up 50%+

1. Amazon's web traffic increased over 50% during Prime Day's first 36 hours. 2. U.S. online retail sales climbed 10% year-over-year to $7.9 billion on Prime Day. 3. Telsey Group anticipates total sales approaching $23.8 billion, a 60% increase. 4. Average household spending remains consistent at around $126, signaling stable consumer interest. 5. AMZN stock maintained an 'Outperform' rating with a price target of $235.