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Amazon Reaches Record $2.5 Billion Settlement With FTC Over ‘Deceptive' Prime Tactics

1. Amazon settles FTC claims for $2.5 billion over deceptive Prime tactics. 2. Settlement includes $1 billion penalty plus $1.5 billion in consumer refunds. 3. This is one of the largest settlements in FTC history. 4. Amazon shares showed minimal reaction, trading slightly up after the announcement.

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FAQ

Why Bearish?

Although shares are stable, a $2.5 billion settlement is significant. Historical examples show similar settlements can create long-term reputational damage.

How important is it?

The settlement reflects serious legal issues which could affect AMZN's brand and sales. It's significant enough to warrant attention from investors.

Why Long Term?

The implications of such a settlement can affect customer trust and future sales, impacting long-term growth. Similar past cases have affected companies for years.

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