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Reuters
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Amazon ropes in Fay to offer dietitian services on telehealth platform

1. Amazon partners with Fay for personalized dietitian services. 2. New healthcare offering may enhance customer engagement and revenue streams.

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Why Bullish?

The collaboration with Fay indicates Amazon's stronger push into healthcare, building on its previous pharmacy and telehealth services. Historical partnerships in healthcare sectors have led to increased customer retention and stock value, as seen in other large tech firms entering healthcare markets.

How important is it?

Personalized healthcare services are increasingly in demand, and Amazon's entry can significantly disrupt traditional healthcare models, enhancing its growth potential. The strategic relevance is high as it diversifies Amazon's service offerings.

Why Long Term?

This strategic move positions Amazon to capture a growing healthcare market over time, similar to its gradual expansion in e-commerce and cloud services, creating future revenue streams.

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