Amazon's $2.5 Billion FTC Settlement Rattles Subscription Marketers
1. Amazon settled FTC suit, agreeing to pay $1 billion and refund $1.5 billion. 2. Settlement marks largest civil penalty in FTC history for deceptive subscription practices. 3. FTC claims Amazon used tactics to manipulate customers into Prime memberships. 4. New “click to cancel” rules may affect subscription models industry-wide. 5. Warnings issued to subscription marketers to enhance transparency and cancellation processes.