Amazon will pay $2.5 billion to settle claims about deceptive Prime practices

1. Amazon to pay $2.5 billion to settle FTC claims over deceptive practices. 2. Settlement includes $1.5 billion in refunds for 35 million Prime customers. 3. Amazon must improve Prime cancellation processes to avoid future deception. 4. Shares dipped slightly; settlement is under 0.1% of Amazon's market value. 5. FTC claims show Amazon executives were aware of subscription traps.