Amazon will restrict Prime benefit starting October 1
1. Amazon is ending the Prime Invitee program on Oct. 1, 2023. 2. Focus shifts to the Amazon Family program for shared benefits. 3. Prime Day 2023 reported record sales, outperforming previous years. 4. Analysts suggest a potential Prime membership price hike in 2026. 5. Current annual Prime fee is $139, up from $119 in 2022.