American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy
1. American Eagle's foot traffic is down 8.96% year-over-year as of Aug 3. 2. Controversial ad campaign featuring Sydney Sweeney sparked significant backlash. 3. Foot traffic decline may indicate reputation issues, not just seasonal trends. 4. Competitors like Abercrombie & Fitch also saw traffic declines, but less severe. 5. Web traffic surged post-ad campaign, yet overall sales remain flat.