American Eagle says Sydney Sweeney campaign is its 'best' to date as it beats earnings expectations

1. AEO’s earnings beat expectations, driven by successful campaigns with Sydney Sweeney. 2. New customer acquisition includes 700,000 added, increasing engagement across channels. 3. The company reinstated guidance for flat comparable sales amidst tariff challenges. 4. Campaign controversies generated mixed reactions but boosted denim sales significantly. 5. AEO faces stiff competition from brands like Abercrombie, Gap, and Levi's.