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Americans' Super Bowl spending to rise despite inflation worries

1. 75% of Americans plan to watch the Super Bowl, but many will spend less. 2. Average spending per person for festivities is expected to rise by 22%. 3. Inflation and high prices influence lower spending intentions for celebrations. 4. Spectator sports spending hit an all-time high of $1,122 annually per consumer. 5. Last year's Super Bowl boosted retail spending by 8% in Las Vegas.

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FAQ

Why Neutral?

Increased spending reflects resilience, but overall expenditure may decline due to inflation.

How important is it?

Consumer spending trends can influence market sentiment, particularly in retail and service sectors.

Why Short Term?

Impact is primarily felt during the Super Bowl weekend and immediate aftermath.

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