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AMTD to Roll out World's First Ever "L'OFFICIEL COFFEE" in Q2

1. AMTD Group partners to launch L'OFFICIEL COFFEE in Q2 2024. 2. This venture targets the fashion and coffee market with a unique brand offering.

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FAQ

Why Bullish?

The partnership with a well-known brand like L'OFFICIEL could enhance AMTD's visibility and market position, similar to how collaborations in the retail space often lead to positive market sentiment and increased sales, as seen with similar ventures in the luxury and lifestyle segments.

How important is it?

The news reflects a strategic expansion that could boost AMTD's operational footprint in a growing market, thus carrying significant weight in future performance.

Why Long Term?

The establishment of L'OFFICIEL COFFEE can lead to sustainable brand growth and recurring revenue if successful, reminiscent of how brands like Starbucks expanded their influence through unique partnerships and brand extensions.

Related Companies

PARIS & NEW YORK & SINGAPORE--(BUSINESS WIRE)--AMTD Group Inc. ("AMTD" or the "Group"), alongside AMTD IDEA Group and AMTD Digital, jointly announced that L'OFFICIEL, the global fashion media founded in France in 1921, will open the world's first L'OFFICIEL COFFEE in 2nd quarter of this year. L'OFFICIEL COFFEE will express the spirit and voice of L'OFFICIEL - a bible of fashion and culture. L'OFFICIEL COFFEE, which embodies L'OFFICIEL's aesthetic and history, will offer carefully selected speci.

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