1. Apple may acquire F1 streaming rights in the US for $150 million annually. 2. Current rights held by ESPN, who will not counter Apple's bid. 3. F1's popularity in the US has increased due to media interest. 4. This will be Apple's third sports streaming deal, enhancing its content library. 5. Apple has yet to obtain NFL streaming rights, leaving major sports untapped.
Acquiring F1 streaming rights can significantly enhance Apple's services revenue, similar to their success with MLB and MLS. Historical examples include Amazon's Prime Video, which saw subscriber growth after acquiring exclusive streaming rights.
Streaming rights in a growing market like F1 could drive significant user engagement and sales of services, comparable to their impact after launching original content.
Streaming sports can build a lasting customer base and increase Apple TV+ subscriptions over time, similar to Roku's growth with sports content.