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Apple TV+ price jumps 30% to $12.99 monthly

1. Apple TV+ raises monthly subscription price by 30% to $12.99. 2. Service still unprofitable, losing over $1 billion annually. 3. Yearly subscription remains unchanged at $99.99. 4. Third price hike since launch, aiming to address service losses. 5. Apple TV+ continues to lag in subscribers compared to competitors.

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FAQ

Why Neutral?

While the price increase may improve revenues, it could discourage subscriptions, maintaining unprofitability.

How important is it?

The impact of the price increase on Apple TV+ could influence overall brand perception, related to AAPL's profitability.

Why Short Term?

Immediate effects on subscriber retention may surface after the price change goes into effect.

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