Apple TV+ Raising Subscription Price By $3—First Price Hike Since 2023
1. Apple TV+ subscription price will rise to $12.99 monthly. 2. Apple is losing $1 billion annually on its streaming service. 3. The last price increase happened in 2023, raising prices from $6.99 to $9.99. 4. Apple TV+ continues to lack an ad-supported option despite price hikes. 5. Original shows like 'Ted Lasso' drive subscriber growth.