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BARK
New York Post
75 days

BarkBox CEO apologizes after leaked memo exposes plan to axe ‘politically charged' Pride marketing

1. BARK's CEO apologized for a leaked message on Pride marketing plans. 2. The company still sells Pride-themed products despite marketing concerns. 3. BARK will donate 100% of Pride product profits to LGBTQIA+ nonprofits this year. 4. Public backlash over the message may impact customer subscriptions. 5. BARK's situation mirrors other companies facing backlash over Pride promotions.

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FAQ

Why Bearish?

The backlash could lead to a reduction in subscriptions, similar to Target and Bud Light's declines.

How important is it?

Negative public sentiment can directly affect BARK’s revenue, thus influencing stock performance.

Why Short Term?

Immediate customer reactions could influence subscriber numbers and revenue forecasts.

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