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Blackhawk Network Brings More Secure, Contactless Innovations to Physical Gift Cards with New Tap to Pay Visa® Gift Card

1. Blackhawk Network launches secure Tap to Pay Visa Gift Card. 2. New card minimizes risk of sensitive data exposure.

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Why Bullish?

The introduction of secure payment options aligns with growing trends in digital transactions and consumer preferences. Previous innovations in contactless payments have shown positive stock movement for competitors.

How important is it?

The innovative payment solution could influence consumer behavior positively towards Visa, as adoption of easier payment methods often leads to increased transaction volumes.

Why Long Term?

Continued adoption of contactless payment solutions can enhance Visa's market position over time, reflecting trends seen with Apple Pay and other digital wallets.

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MAPYPLAXP
PLEASANTON, Calif.--(BUSINESS WIRE)--Global branded payments provider, Blackhawk Network (BHN) is bringing more secure contactless innovations to physical gift cards with the new Tap to Pay Visa Gift Card. Sold in tamper-evident packaging without any human-readable data elements, like an account number, CVV or mag stripe on the card, the risk of sensitive information falling into the wrong hands can be significantly minimized. Consumers can access funds by simply using the card's tap-to-pay cap.

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